Yes, it’s normal for an account’s follower count to be the first thing you look at when looking up a business or brand. But the reality is, the number of followers an account has doesn’t measure the success of the page or the business. While growing a following is important, having quality followers is way more important than the quantity of followers.
A good rule of thumb is to focus on the followers that are actually engaging with your account. Are they listening to what you have to say? Are they responding to your message? Visiting your restaurant because of the happy hour special you posted? Or calling to schedule a service with you due to a deal you’re advertising on your page? You want followers who engage and who participate in the things that you post by sharing, liking, and commenting. Basically, you’re looking for followers who care.
There is an underlying notion that to seem relevant or worthy of a follow on social media, a person or a company should have a healthy amount of followers. This can be particularly difficult for new businesses or simply for those trying to build their following. Buying followers is never the answer. It won’t increase the engagement, and that’s really the most important part of social media. Plus, fake followers are easy to spot with a trained eye.
How Quality Followers Make an Impact
Once your page has interaction from a customer or a potential client, the likelihood of them spreading your information is high. They could tell someone about it in person, send one of your posts to a friend via direct message, or even tag your page during a visit — opening you up to all of their followers. If you have only 1000 followers, and they actually engage with you and your page often, your social media reach is making much more of an impact than an account with 10,000 followers that occasionally like a post, or don’t interact at all.
Quality Over Quantity Always Wins
Why is social media marketing so important? It’s the best way to target a specific demographic and generate leads you can actually track for your business. If the majority of your following is made up by bots, fake accounts, or just other random followers that have no interest in what you’re posting or who you are as a business — they won’t be engaging and definitely won’t turn into customers. At that point social media marketing is unable to help you grow your business.
At the end of the day, social media was created to connect real people to each other, which then turns into connect the right people to you business. If you need help creating content that will help attract quality followers to your business, contact Miss Ink to schedule a consultation today to see what we can do for you.
