Social media is an integral part of your company and its identity whether you’d like to admit it or not. We’re living in a technology driven time where customers turn to social media platforms to find their next outfit, doctor, restaurant, destination, etc. Having brand presence on social media, no matter what industry you’re in, is your chance to show customers what sets you apart from the rest.
It’s a known fact that posting consistently helps get more eyes on your business and keeps you top of mind when it comes time for them to make their next purchase or seek out new services. It might seem overwhelming to have to post everyday, but there are several services (free and not) that allow users to schedule their content ahead of time.
As a busy business owner you might think it takes too much time to schedule posts in advance, but really if you can set aside an hour or two once a week or biweekly, you can get all of your posts set and done leaving you time for other things. Imagine all the time you’ll save if you don’t have to think about what to post each day for your business!
If you still aren’t convinced, here are a few reasons why it’s best to schedule your social media content ahead of time.
- It helps keep consistency
Trying to figure out what to post each day on social media can be a big task, but by doing it in chunks you’re able to focus more on the branding in an easier fashion. If you create all of your content at one time you’ll be in the same mind frame and are more likely to stick to a specific aesthetic helping to create a nice flow throughout your posts when it comes to both looks and voice tone.
- It’s easy to post across multiple networks
There are many different services that can be used to schedule your social media in advance. Many of which offer several different tools and networks that can all be synced into one calendar. This gives you the option to send the content to networks of your choice like Instagram, Facebook, Twitter, and Linkedin in one shot rather having to log into each app individually to post. These scheduling sites also usually offer analytical reporting that can help you to figure out how your posts are performing across each site.
- It’s one less daily worry
We can’t possible emphasis enough how freeing it is to have your social media calendar planned and posted without having to give it a second thought once it’s set up. By creating your social media content a week or two or even a month ahead of time and setting it to post, it becomes less of a stressor and allows you to focus more on other aspects of your business. (Tatuing.com)
- It gives you more time to engage with your customers
With all the extra time you’ll be saving by not having to post on your social media manually each day, you’ll be able to spend time engaging and creating conversations with your audience of customers. Yes, scheduling in advance might seem like an easy way to set it and forget it but social media is just that… social! That means you still need to engage with your audience constantly. Using your social media to create relationships with your audience is a great way to build brand loyalty and trust.
When choosing a scheduling service, there are dozens of options with a range of offerings. Take some time to do a little research to decide what service is right for you. Many platforms like Sendible, Sprout Social, Hootsuite, and Loomly offer trial periods for the premium versions of their sites. We suggest trying a few out before you commit to one specifically as this will become a lifeline that makes your social media marketing a much smoother process.
If you still think handling your own social media might be too time consuming consider contacting a social media marketing agency, like Miss Ink for that extra bit of help. The stars at Miss Ink are experts in content and social media management. Give them a call today at (305) 537-6INK.
