What is Twitch?
Twitch is an interactive livestreaming service geared towards gamers. However, others use it for different interests, such as entertainment, sports, music and more. (Animalmedicalcenterinc) This gives the opportunity for brands to enter this platform.
Twitch allows users to stream content live in real-time. According to Backlinko (2022), Twitch currently gets 140 million unique visitors every month and 7.4 million streamers currently publish content to the platform.
This platform allows streams from one minute to eight hours long. What makes it appealing to most people is the interaction that is allowed between the content creator and the users watching. Creators get instant feedback, and have the opportunity to build a community.
There are some subscription options in addition to the free version that gives subscribers exclusive content and access to bonus channels.
How you can use Twitch.
Although Twitch´s audience is predominantly young and male, it is true that your audience may be present on a smaller scale. Since this platform is powered by visual content, if your brand does it well it is an option worth exploring.
Here are some ways that Twitch may be useful for your brand:
- Brand awareness: Twitch is a great platform when it comes to engaging with potential customers. You can seek collaborations where an entirely new audience is introduced to the brand. Another way of doing it is through organic visual content that your brand can do on its own.
- Lead generation: users will connect with brands whose content they enjoy consuming.
- Influencer marketing: Since Twitch focuses on connection and community building, influencer marketing comes almost naturally. Partnerships between brands and content creators are common. This is especially good because of the naturality of most of the content. Those showcasing a product or service are perceived as “normal people” using something as part of their everyday life.
- Paid media: as many other platforms and social media channels, Twitch offers the opportunity to advertise. Video ads are played before streams, so paying to have your content and brand showcased is a great way to get started.
Tips.
If you are convinced of using Twitch but are still unsure of the type of content you may be able to create, here are some ideas:
- Behind the scenes: A lot of people are curious about what happens behind the scenes, and they love feeling like a part of your world. Offer exclusive insider content.
- Storytelling: This tool is important for all types of content, but in a platform where community building is an integral part, you have to take advantage of it. Whether you have a product launch or you have something exciting to share, make sure to tell a good story in a personal way.
- Share something you are passionate about: People love it when somebody else loves something and they show it. You can share hacks, inside information, or something that connects you with your audience.
- Don´t forget about your brand: All content that you put out there must be cohesive with your brand’s personality and values. Make sure that you are showcasing who you are and what you stand for.
Whether you want to enter the world of livestreaming or not, it is important to have the help of experts in content creation for your brand to convey the right message on all digital platforms. The Miss Ink team is ready to help you with your digital marketing strategy, from content creation to ads management and more. Request a quote here.
