The great thing about social media and online marketing is that each platform and tool can be used to promote your business in an integrated way. If you are active on your blog and social media channels, you can use each one to easily promote the others. In fact, it looks better for your business if you are consistent and active across all networks.
One way that you can share content that you’ve created from one online platform to another is by promoting your company blog posts on your business Facebook page. This is an easy way to reuse and repurpose website blog content into social media content, and it also provides an additional opportunity to drive traffic to your blog.
4 tips for using Facebook to promote your blog content:
1. Ensure your Blog has a Strong Headline
When you copy and paste your blog link into a Facebook post, Facebook automatically pulls the headline from your post and places it in a prominent position on the post. Therefore, it’s important to have a strong and catchy headline right off the bat. Make sure that your blog post has an appropriate description, which will also be pulled and placed into the Facebook post. These are all elements that can entice someone to read your post, so it’s very important that if you choose to share your blog articles on Facebook that you craft a strong post title.
2. Visuals are Critical
Creative visuals are the best way to grab someone’s attention as they are scrolling through a crowded feed. You want your post to stand out, so make sure you choose a visually appealing photo for the post, and make sure that there is not too much text crowding the photo.
3. Boost Your Post & Check Insights
It’s relatively inexpensive to boost a post on Facebook in order to reach a broader audience. Consider setting a budget for yourself and try boosting some of your blog posts. Facebook has a tool where you can create a custom target audience based on people who may be most interested in your topic. You can even evaluate the results easily through the Facebook ads manager. Check your insights to see what days and times of the week are most active for your followers. This may require posting at a few different times a week to gather data.
4. Most Importantly, Create Compelling & Quality Content
The above mentioned tips are great to get people to click on your post, but the most important aspect of best utilizing your content to help your business grow is to have compelling content in the first place. Make sure you are providing value to your target audience through your blog posts. Even if you excel at driving traffic to your blog through Facebook posts, you won’t gain much traction with potential new customers or clients if you don’t give them a reason to stop and read what you’ve shared.
If you are interested in creating better content and using social media to drive additional traffic to your website and blog,
contact us at Miss Ink. We can help you build the right online strategy for your business while also creating the best content for your company.
References:
How to Use Facebook to Drive More Traffic to Your Blog Posts. (2017, November 21). Retrieved December 01, 2017, from https://www.socialmediaexaminer.com/facebook-drive-traffic-to-blog-posts/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=New&omhide=true
