Reels have been around for some time now, and their popularity has only increased over the last few months. It has become a trove of entertaining and somewhat educational video content. It is a great place for brands to get discovered and to express who they are through a creative outlet.
Although this feature has been around for a while, you may struggle to find the right content or find an ideal way of getting your message across. Here are some tips you should keep in mind for your content strategy.
The first few seconds DO count. You need to keep your brand objectives in mind and make sure to highlight whatever you need in the first few seconds. It is also important to keep your video short and sweet since users have a short attention span on this platform.
Use transitions. Transitions are a great way of showcasing your brand’s personality, but they also help entertain the audience.
Sync your music. Sound and music have great power to grab and retain the user’s attention. Most people watch reels with sound on, so make sure to use sound to your advantage, and match your content to the rhythm of the music whenever possible.
Collaborate. It is no secret that influencer marketing is very popular on Instagram, so consider partnering with content creators who may help you tell your brand’s story. This will drive more engagement, awareness, and authenticity. You can read more about influencer marketing here.
Authenticity. Being authentic through Reels is very important. Users appreciate content that comes from an authentic place, so make sure to create Reels that are true to your company.
Managing social media takes time… time to strategize, time to plan, time to create content, time to post, time to interact, time for ads, time for comments and DM responses, etc. ⠀
At Miss Ink, we’re here for it all. Contact us today to start your social media journey and have a presence you can be proud of.
