Newsletters are a tool used not only by many businesses but by brands as well. Over the years, different social media platforms have looked to incorporate newsletter features into their catalog. However, the efforts toward prioritizing this tool have cooled down a little. The exception to this is LinkedIn. (ambien prescription online)
Newsletters have grown in popularity on this professional social media platform. LinkedIn reported that the newsletter creation app was up 10x year-over-year. The newsletter tool can represent another way to connect with other professionals on the platform, which creates an opportunity for your or your business’ outreach.
With said growth in the newsletter app, LinkedIn has announced several updates, including the one-click subscribe URLs and embeddable buttons, with the objective of making it easier to guide people to the newsletter and subscription page. This way, you can share the link on social media, via email, on a website, or through your preferred communication channel, and people will be guided directly to LinkedIn to subscribe.
LinkedIn will also display newsletters in search results under the creator’s name, making it easier for people to know the creator has a newsletter they can subscribe to.
To further raise awareness, you’ll be able to add your newsletter in the “Featured” section of your LinkedIn profile, along with SEO titles and descriptions that will allow you to control how articles show up in search engines.
And the last update that LinkedIn announced was a new analytics and tools page on member profiles. This will provide a range of analytics elements in one place. The analytics display will link through to audience insights, post performance, profile views, and access to creator tools.
On the other hand, the platform is looking into increasing the reach of content to immediate connections, which means people will see more from their first-degree connections. LinkedIn is also putting more emphasis on knowledge and advice content. So creating content around tutorials and insights on a specific industry is advised.
LinkedIn and its newsletter tool are something worth exploring this year, as they can represent an opportunity to raise awareness and reach for you and your business. And we know that managing your social media presence can get tricky over time, especially with all the updates every platform has every month or so.
At Miss Ink, we can help you not only with your social media presence but also with planning content, social media ads, SEO, and more. Contact us to learn more about our digital marketing services.
Source: Social Media Today (2023) LinkedIn Adds New Newsletter Showcase Tools to Help Users Tap Into Newsletter Growth
