How To Optimize Your Social Media Profiles.

Social media profiles are the identities of a brand within various social networks, which display important details about said brand. Some details that your social media profiles should include are the display name (it should stay consistent across all platforms), bio information (where you should describe who your brand is and what you do), the location, and relevant links for your business. A good social media profile will assist you in increasing engagement, strengthening your brand, having consistent messaging, and reinforcing your brand to customers. And perhaps you don’t know if what you have been doing is right, so here are some tips to optimize your social media profiles. Profile picture. In order to maintain a consistent brand image, it is crucial to keep the same profile picture across all social media platforms. However, you need to make sure that the size of your profile image is the correct one for the platform, since the requirements may vary from site to site. Here are the most popular sizes required by the platform:

Facebook: 170 X 170 pixels
Instagram: 110 X 110 pixels
Twitter: 400 X 400 pixels
TikTok: 20 X 20 pixels (minimum)
LinkedIn: 400 X 400 pixels

Have a bio that makes sense for you. A bio is an open-ended invitation to write whatever you want. A clear description of your business is a safe bet, especially for small businesses. However, it is an opportunity to get creative if you are a well-established company. You can go ahead and take advantage of this space to include your slogan, highlight a specific campaign, or write something vague and fun. Whatever you decide, it is important to maintain your company’s voice and tone. And don’t forget about SEO (search engine optimization). Since most platforms double as search engines, you may want to add specific and relevant keywords to your bio without making it seem spammy. Use pins. Information may get lost in your social media, and you want people to find specific posts in your feed. A great way to do this is by pinning your most pertinent posts to the top of your profile. When using this tool, you ought to keep an eye on this content to make sure the content is timely and relevant. For example, it would look bad to have a Valentine’s Day promotion in the middle of October. Set your privacy. Although this might sound obvious, it is important to double-check that your social media posts and profile are set to public. This will allow you to reach the maximum number of users, and make your content easily shareable. Don’t forget about maintenance. Since your social media profile is your space, you need to do some regular maintenance. This means deleting inappropriate comments, untagging yourself from pictures that do not align with your brand, and reporting and deleting spam content. When you do this, you will come across as a legit brand that is always present and cares about the image that is being portrayed online. Building, maintaining, and keeping an eye on all social media platforms can become a time-consuming task. Fortunately, the Miss Ink team can help you with your social media presence. From planning content to managing comments and reviews to social media ads to SEO and beyond, we have you covered. Request a proposal today and get started on your social media journey. Source: Hootsuite (2023) 10 Tips to Craft the Perfect Social Media Profile.