Storytelling.
Since we’re living in the conscious consumerism era, it is important to be transparent with your audience. Storytelling is a perfect way of achieving transparency. Consumers should be able to recognize your brand’s values, voice, and style through your content.
Here are some ways you could implement storytelling:
- Customer testimonials: people can sense authenticity through real buyers´ testimonials, while establishing trust and credibility for your brand.
- Visual content: Graphics and videos help put a face to your brand. This is especially true of video content, where brands are able to showcase themselves in an appealing way.
Regardless of the vehicle, delivering a good story is what´s important. Find a good story to tell your audience and showcase your brand in the process.
Customer-Driven Content.
People will consume only content that they are interested in. Listening to what they want is key. Use surveys, data, and reviews to guide you. The information you gather will give you a clearer view of what your audience is looking for. The next step is to make the necessary modifications to your strategy, process, or identified problem. This will help you have more engagement, beyond the overall web experience.
Remember that consumers will notice if you start showing that you care, and they will appreciate being heard, but mostly they will appreciate the efforts you put into solving their pain points.
Personalized Content
People want to feel like people, not numbers, which is why personalized interactions and overall experience are required in a successful marketing plan.
Personalized content uses demographic, behavioral, or contextual data to provide users with relevant and relatable messaging. You need to know your audience, and you can do it through chatbot features that offer personal shopping. Another way of executing a personalized experienced is by creating quizzes that present customers with a service or product that fits their needs.
If consumers purchase something personalized, they will feel confident in their purchase and their buyer experience will be better.
It is never too late to start with a marketing strategy that means something, and that best fits your needs. The Miss Ink team is ready to help you with your digital marketing strategy, from basic social media management to content marketing campaigns, and more. We can be reached at (305) 537-6465 or
online.
