With the end of the year approaching so quickly, it’s already time to start thinking about your 2019 digital marketing and social media strategy. Digital marketing is one of the fastest growing and constantly evolving industries today. Everyone from retail shops to restaurants to doctors and lawyers benefit in having an active social media presence.
Here are some of the digital marketing trends you’ll be seeing in 2019:
The Rise of Smart Speakers
Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have become more and more popular over the last few years. According to a National Public Media study, 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.
With these smart speakers, we’re are likely to see more online publications publishing their content in a way that makes it available to users at the drop of a simple commend. They’ll do this in hopes of landing a sport on listener’s “Flash Briefing,” encouraging their followers to follow daily. Be prepared to hear more ads on these as well, it’s bound to happen with the need to monetize content. Chances are these companies will launch their own ad platforms making it easier to buy ad space in 2019.
Videos Will Continue To Grow
It seems that this has been the trend over the last several years, and it shows no signs of slowing down. With live video, the new IGTV, Story features, and more – social media users are constantly looking for the next thing to watch. According to the American Marketing Association, a whopping 85% of total Internet traffic by 2019. With that being said, video ads on always increasing in popularity. Adding video ads to your 2019 content strategy is a smart move. This can be done by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.
User-Generated Content To Create More Buzz
User-generated content is the most authentic way to show your brand, product, or business off. It’s a way to showcase your brand an easy fashion that involves less heavy lifting than if you were to spend hours creating content on your own. Look for the best content coming from your followers that showcases your brand and repost it (always giving credit). This will create a relationship with the follower and with your followers that identify with them. It’s a great way to help grow your audience and give them a sense of connection with you.
Vertical Content Is The Way To Go
Did you know that 70% of all social media time is spent on a mobile device? This means filming and creating content to fit that profile is the way to go. According to Mobile Overview Report, vertical videos have nine times higher completion rates. With the launch of IGTV, Instagram’s vertical video playback platform, 2019 is going to feature much more mobile-first vertical content. Gone are the days of horizontal videos, it’s time to start creating mobile-first, vertical content.
In the world of social media and digital marketing, there’s always something new to do and learn and a new trend to keep up with. Not all business owners have the time to keep up with the demands of such a face-paced changing environment. Consider getting the help of an experienced digital marketing agency like Miss Ink. Call us today for your consultation to see if we can help you and your business get the social media recognition it deserves.
