Social media has a lot of different components to it; content creation, captions, scheduling, social media strategy, and engagement. After all, it is called ‘social’ media! As a small business owner, one of the strongest ways for you to build relationships with your audience is through one on one engagement or ‘community management’ as we call here at Miss Ink, LLC.
What Can I Get Out of One on One Engagement?
- Brand Awareness: One on one engagement is all about building relationships and helps increase you or your clients’ brand awareness. What does this mean? It means that posts with more active interactions are most likely to have a bigger reach.
- Loyalty: Increased interaction with followers whether it is by direct messaging or in the comments, will increase a follower’s loyalty. If you think about it, you’ve probably left a review on Twitter or Instagram praising a company for its high interaction (we know we have!). In doing this, your company will be receiving high praise and you have another satisfied customer spreading the word about your awesome customer service!
- Feedback: A common way to interact with followers is by surveying them! Instagram is a popular way to survey your audience and get feedback on different items your audience might want to see more of. You can ask a question on your company’s main feed or on Instagram stories using the Question Box and interact with your audience while also staying up to date on trends your followers want to see more of.
Nowadays, social media is a powerful tool used to find new trending places using the location tag, find new interesting topics through hashtags, make plans with friends via direct messaging, or even have their questions answered in the comment section.
A Marketing Tip from Miss Ink
As a small business owner, you might already have a lot on your plate with creating content for posts, brainstorming captions, planning different strategies for the month ahead and we understand! It’s best to designate a point person to be in charge of comments and interactions. If there are multiple people working on different accounts, it may work best to have them in charge of their clients’ interactions or creating a position solely for interaction purposes. Make it a part of the employee’s job description. Once you have that designated person, take all measures to make sure you don’t miss an opportunity to interact and keep all notifications on!
If you don’t have a social media point person, consider hiring an
experienced digital marketing agency, like Miss Ink to take on the task for you. Miss Ink strives to be an extension of your team. We’re part of your family and have all the same goals that you do. Call us today at (305) 357-6465 to set up your consultation.
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