TikTok is now the fastest-growing social media platform. With more than 850 minutes spent monthly on the app, and 1 billion monthly active users, TikTok is the must-post platform for businesses that use social media to increase brand awareness.
Why should you be posting on TikTok?
Although TikTok is highly popular, many business owners are hesitant to start an account on the platform. However, there are a lot of reasons why using TikTok is a valuable addition to your brand´s strategy.
- TikTok is focused on authenticity and creativity, so it is a perfect channel to showcase your brand´s personality and offer interesting content tailored to your audience.
- It makes it easier for users who don´t follow you to discover your brand: The way this platform works is that it doesn´t just show users videos from accounts they already follow. The app shows content from people they don´t follow, but that the algorithm thinks they may enjoy.
What you can do on TikTok for your business.
Before jumping in and making TikToks, it is important to know your audience – who they are, what they like, what they use the platform for, and more. This way you will have a clearer idea of the type of content you want to post.
1. Behind the scenes: People are commonly interested in “secrets” from businesses, and knowing what happens behind the scenes. For example, when you show how an order is processed, it will show your customers or potential clients the care you put into each order. You can also show how your office looks, how people work, or what the culture is like in your company.
2. Tutorials of your product: You can always show how people should use your products or services, especially when it is not an everyday item. However, even if it is, you can simply show what you sell.
3. New launches: If you have a new launch of your business, you can build up hype around it so that when your product/service launches, people will know about it and be ready to buy.
4. People behind your business: On TikTok, it is more common to find people talking to the camera than AI-created videos. One way of easily doing this is showing who is behind the brand. This will add a human element that users will appreciate and interact with.
5. Tips and advice: Depending on the industry you are in, you can offer tips, tricks, or expertise related to your product or service. On the other hand, giving advice on how to run a small business is also a good idea, especially considering that there is a subgroup of people on TikTok interested in small businesses and even entrepreneurs who are starting their own business. This will probably not result in direct sales, but it will give you more exposure and consequently brand awareness.
6. Create content around a trend: A lot of content on TikTok revolves around trends, so creating content using trending sounds or challenges is a good idea. This will help you get discovered by accounts watching content related to that one trend. Just remember to put your own spin on the trend, so it doesn’t pass off as “just another video.”
7. TikTok Business: The platform has the option of having a business account, where you can put your shop´s website in your profile bio. This will lead customers directly to your store, increasing the odds of closing sales.
8. Advertise: like a lot of other platforms, TikTok allows brands to put their money to advertise their products or services. If you have the budget, you can try and start a campaign on TikTok, increasing your brand awareness and visibility among users.
9. Influencer marketing: Partnering up with accounts that line up with your target audience´s interests is an option for you and your Look for accounts you could collaborate with as a way to promote your business.
Starting your brand´s presence on a whole new platform can be challenging and scary, especially juggling all your other social media platforms, but it doesn´t have to be. At Miss Ink, we can help you create the right content through the best channels to promote your business, and manage your social accounts.
Contact us to learn how we can help your business.
