Writing social media posts may seem easy if you’re not familiar with the industry. However, writing on social media is an art form. It’s an important tool that, if done right, can mean building stronger relationships with your audience, getting your message across, and even selling everything you offer.
Because of its importance, you need to know what you’re doing. Here are some tips that can be really helpful when writing your social media posts:
1.Avoid jargon: Specialized words or terminology may make you sound less authentic.
2. No clickbait: Clickbait or misleading titles will make you lose credibility, and you may scare, annoy or lose followers.
3. Create a story: Having a story surrounding your brand is always good. Your audience can empathize with you and your story, so make it authentic, exciting, and unique.
4. Write about your followers: A great way of letting people know about the benefits of working with your brand or consuming your products is by telling them. Write about what people will achieve or have from the perspective of your customer.
5. Listen: You can post and talk all you want, but if you are not saying the right things, it will not matter. You need to listen to your audience. Listen to what they need and how they need it. Afterward, you can start talking to them, but it is crucial to know what needs to be said.
6. Be clear: Short and punchy lines work best on social media. Keep your message simple and clear.
7. Don´t post a sales pitch: Your organic social posts have to sound human in order to entertain, educate and engage. Do NOT publish a sales pitch!
8. Be tempting: One goal when posting on social media is for people to click on something specific. Provoke them with enough information to make them want to click on your link and get more information.
9. Use hashtags: Using appropriate hashtags will help you reach more people. You can find tips on how to use them here.
These are only some tips to get started on your social media posts. However, we know that social media can get a little tricky, especially when you’re busy running your business. At Miss Ink, we can help you with your digital marketing and social media management. Contact us today to get started.
