content marketing Archives

Earned, Owned, and Paid Media: How To Connect Them.

Owned Media. This type of media refers to the web channels that are your brand´s property and is unique to it. Within these channels, you communicate with your audience, users, or subscribers. The brand is the one that has total...

December 2, 2021

Social Media Tips

5 Copywriting Tips

We all know by now that social media presence is important for your business, whether you offer products or services. And we often talk about how visual content is key to building your online presence; what kind of images you...

July 9, 2021

Quality vs. Quantity — The Benefits of Quality Followers

Content Marketing Miss-Ink Social Media Marketing

Quality vs. Quantity — The Benefits of Quality Followers

Yes, it’s normal for an account’s follower count to be the first thing you look at when looking up a business or brand. But the reality is, the number of followers an account has doesn’t measure the success of the...

September 16, 2019

How to Optimize Your Business for Voice Search Before Everyone Else Does

Uncategorized Voice Search Marketing

How to Optimize Your Business for Voice Search Before Everyone Else Does

Voice search is becoming an increasingly popular consumer activity. Whether it’s Siri, Alexa, Google Assistant, or another device, voice assistants are more and more commonplace. Consider these voice search statistics: Comscore projects that 50 percent of all searches will be...

June 27, 2018

Here’s why a content strategy should be at the top your marketing plan

Content Marketing

Here’s why a content strategy should be at the top your marketing plan

In an era where marketing and advertising opportunities are seemingly endless, especially with regards to online marketing, it’s more important than ever to develop a strategic hierarchy for your sales and marketing goals. At the very top of your strategy...

July 11, 2017

7 Ways to Repurpose Your Marketing Content

Content Marketing

7 Ways to Repurpose Your Marketing Content

When creating online marketing content for your brand, you want to make sure that you produce exactly the right image or post to grab the attention of the audience you want to market to. In order to maintain a quality...

June 9, 2017

Blogging 101: 3 Simple Ways to Write Must-Read Content

Blog Tips

Blogging 101: 3 Simple Ways to Write Must-Read Content

As a social media and content marketing company, one of the top questions that we’re often asked is, how can I write blogs that people will want to read? The answer is that it can actually be pretty simple as...

August 3, 2016

Content Marketing

Top 20 Reasons You Can’t Afford to Avoid Content Marketing in Your Business

These days, it’s more difficult to get customers’ attention. Customers may not simply respond if a business owner places an advertisement in a newspaper. Today’s consumers want to compare before they buy and may look for the lowest price before...

January 2, 2015

Tag: content marketing

Earned, Owned, and Paid Media: How To Connect Them.

How to Optimize Your Business for Voice Search Before Everyone Else Does

Here’s why a content strategy should be at the top your marketing plan

Blogging 101: 3 Simple Ways to Write Must-Read Content

How to Build a Powerful Brand Identity in 2025

Unlocking the Potential of a BlueSky Social Media Strategy

2025 Marketing Trends: Insights to Stay Ahead of the Curve