Five Social Media Trends to Watch in 2020
As we approach 2020, it’s still evident that social media is here to stay – at least for the coming year. In 2020, we are predicting a rise of social media content, whether it be via new platforms or new...
Instagram is Testing Removing Likes & Here’s What That Means for You
Back in April, it was announced that Instagram would start testing the removal of “likes” on its ever-so-popular photo and video platform. While many were immediately outraged at the idea, head of Instagram, Adam Mosseri, explained that it was about...
How Can Hashtag Holidays Help Grow Your Brand?
It seems that not a day goes by without scrolling through social media and finding some sort of hashtag holiday being celebrated. Hashtag holidays are seen all over the world and can range from raising awareness like #BreastCancerAwarenessMonth or celebrating...
Quality vs. Quantity — The Benefits of Quality Followers
Yes, it’s normal for an account’s follower count to be the first thing you look at when looking up a business or brand. But the reality is, the number of followers an account has doesn’t measure the success of the...
How To Blend Both Organic & Paid Social Media Strategy
Ideally organic growth is the way to go in the world of social media. Initially, the main appeal of social media was idea that it’s a free platform where brands can grow and connect with customers. These days it’s becoming...
What is Social Media Engagement?
Social media engagement is the relationship you have with your followers. It’s not about a one time interaction — it’s about creating and keeping the lines of communication open between your brand and your following. Like all lasting relationships, a...
4 Simple Steps to Write a Blog Post (Infographic)
In today’s Internet age, if you own a business with a website, it’s also necessary that you have a blog. Content is king! The more content you have on your site, and the more value you offer people in terms...
6 Instagram Hacks You Should Know
Instagram is the brightest star in the world of social media. With an extensive following from around the world, it has proven itself highly valuable for most businesses. Large chunks of traffic are driven towards the business, boosting customer engagement...
What’s New on Instagram in July
One of the things about marketing that makes it both fun and equally frustrating is that it changes so quickly, particularly in the digital space. It seems every week there is something new to learn. New on Instagram in July is a new...
5 Ways to Improve SEO on Your Website
The race to be ranked number one on Google is a constant struggle for most websites. The fact is that if you want people to find you, you have to show up in the top searches on Google when someone...
