It seems that not a day goes by without scrolling through social media and finding some sort of hashtag holiday being celebrated. Hashtag holidays are seen all over the world and can range from raising awareness like #BreastCancerAwarenessMonth or celebrating the love of a delicious food like #NationalNutellaDay. There’s a hashtag worthy holiday for almost every type of food, product, or actual holiday. Brands can use these holidays to their advantage to gain engagement — which can lead to new followers who can turn into new customers.
What Can Hashtag Holidays Do For You?
These often made up holidays are a great way to get followers to engage, share content, promote, or participate. It can be tough to navigate your way through the wormhole of holidays — but once you find some that are the right fit for your brand, they can be very helpful.
According to a study conducted by Sprout Social, it was discovered that when brands share irrelevant information, 41% of people tend to unfollow the company on social. This insight is important to any organization’s bottom line, especially since 57% of consumers are more likely to purchase something from a brand they follow and 75% have made a purchase because of social. It’s important that when using hashtag holidays to your advantage, you make sure they are right for your brand and avoid looking like you’re desperate to be noticed by using the hashtag.
How To Celebrate Hashtag Holidays
The hashtag holiday you’re celebrating should speak to your audience, not annoy them. Always look for holidays that make sense for your brand. If you’re a restaurant there’s plenty of food holidays that well received on social media. For example, did you know May is National Burger Month with May 28th being National Burger Day? If you’re a restaurant known for your burgers, consider this a major tool in your social media marketing for the month.
If you’re a home health care company then consider becoming well-verse on the awareness holidays like #WorldAlzheimersDay on September 21st, or #BreastCancerAwarenessMonth all of October. Gyms and other wellness brands should focus on #NewYearNewYou every January or #WorldVegetarianDay on October 1st and #WorldMentalHealthDay on October 10th. Basically, there’s a hashtag holiday for every kind of business.
How To Follow Your Hashtag’s Performance
The best plan of action is to find a reliable hashtag holiday calendar online and to create a content calendar based off of it. Once you’ve got your content planned and your hashtags picked, you can get ready use the strategy to your advantage. Consider offering a special discount or secret product or menu item around the hashtag, this way you’ll attract more customers who are interested in engaging in the hashtag holiday.
By having a social media team that has your best interest in mind, they can do a deep dive into your hashtag analytics to see if the hashtag holidays are working right for you. Your team can set a benchmark by using the numbers from your best hashtag holiday and set a new goal around that performance. Consider giving Miss Ink a call today at (305) 537-6465 to see how we can help!
