If you’re often on social media, then it’s likely that you’re one of the 800,000 users each month who has made a purchase based on something seen on Instagram. Just over 80% of Instagram’s users follow at least one or more businesses that they are interested in.
Latest Instagram Shopping Statistics from AdEspresso
- Did you know that more than 90 million accounts are tapping the shopping tags in posts each month?
- For business owners, that’s 90 million potential new customers. While shopping was once an all-day errand or adventure, now it’s become an easy one-click experience for many consumers.
- Over a third of Instagram users have used their mobile to purchase a product online – making them 70% more likely to do so than non-users.
- There are over 1 billion users on Instagram, meaning there’s a lot of shopping happening on the social media platform.
These stats all lead to one thing – Instagram is becoming way more popular than your basic brick and mortar shopping mall. It’s almost crazy to think that in a matter of five or so years, this social media platform has helped transform the way we decide what products to use at home, what fashion trends we’re coveting, and even where we’re eating dinner tonight.
New Shopping Features on Instagram
Have you noticed how easy it’s gotten in the last year to make a purchase on Instagram? Many times it’s just a click on a tag and you’ve got it in your shopping cart and you’ve been redirected to the brand’s website. It’s not just in regular newsfeed posts either, this summer Instagram launched the ability to tag products in the Story features as well. There’s no escaping how easy it is to make those impulse purchases anymore.
Actress Busy Phillipps released a new book, and with a new show premiering this month she wasn’t able to do a full press book tour – but the people at Simon & Schuster, her publishing house didn’t want that to stop fans from getting signed copies of her book. Enter Instagram: with a simple live video fans were able to purchase their copy of
This Will Only Hurt A Little and watch the actress/author sign it live right in front of them virtually.
What This Means For Businesses
When the shopping feature was launched there 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram, according to
Instagram’s business blog. As a business when you create a post with a tagged product your post will be shared with your Instagram audience and the Explore page where 200 million accounts visit daily. One the Explore page, your shopping posts may be shown to people who show a strong interest in shopping and a potential interest in your brand or the type of products you are selling. When a product is tagged and featured in your story, you’re gaining a captive audience that’s spending time, even if it’s just a few seconds, looking at your product.
There are also rumors according to
The Verve that Instagram is in the process of developing its own full blown shopping platform. There’s no doubt that the future e-commerce development will be a hit.
Want to help put your brand or business on the radar of these Instagram shoppers? Call
Miss Ink for a social media consultation today (305) 537-6INK, it’s the first step to building a successful marketing plan to get your business noticed.
References:
Sell products online with Shopping on Instagram. (n.d.). Retrieved from https://business.instagram.com/a/shopping-on-instagram
Newton, C. (2018, September 04). Instagram is building a standalone app for shopping. Retrieved from https://www.theverge.com/2018/9/4/17819766/instagram-shopping-app-e-commerce
New Ways to Shop on Instagram. (2018, September 17). Retrieved from https://instagram-press.com/blog/2018/09/17/new-ways-to-shop-on-instagram/
