Social media engagement is the relationship you have with your followers. It’s not about a one time interaction — it’s about creating and keeping the lines of communication open between your brand and your following. Like all lasting relationships, a commitment is needed on both ends. The relationship you build with your following via your digital marketing strategy can have a direct impact on the value of your business.
There are a few questions you can ask to gauge your social media engagement:
- Are your followers listening to what you have to say?
- Do they like the message you’re sending?
- Are they taking action on what you’re posting and are you reciprocating it?
The simplest way to breakdown engagement is to look at how quickly you respond to your following when they interact with your posts. Whether it’s a question, positive comment, negative comment, or a simple hello — a response (even if it’s simple just a “like” to the comment) is always expected. According to a study conducted by
Sprout Social, users expect an answer from brands they interact with within 4 hours of reaching out.
One Way to Improve and Track Engagement
An easy way to get your following involved that will help track engagement is to develop a hashtag. Make this hashtag part of your brand and keep it visible on all of your posts.The hashtag can be as basic as the name of your business or can be a short and simple slogan or kitchy word. Follow the hashtag and be sure to engage and respond to any user who posts using the hashtag.
Most important numbers for each social media outlet:
Instagram: Likes Received (Including Live and Stories), Comments, Engagement per Media and Most Engaged Hashtags.
Facebook: Organic Likes, Paid Likes, Unlikes, Mentions, Impressions, Post Engagements, Links Clicked, Reactions, Comments and Shares.
When it comes down to it, you want to get as many eyes on your brand as possible and the best way to ensure that is to make sure there’s constant interaction between you and your following. The most effective way to make sure your following gets the attention they deserve is to hire an experienced social media agency. Dedicated content creators and community managers can guarantee accurate response times and consistent engagement with your following, ultimately leading to the growth of your brand.
If you need a second set of eyes, or help with your social media management, consider reaching out to a digital marketing consultant like
Miss Ink today to see how we can help increase social media engagement for your business.
