In today’s Internet age, if you own a business with a website, it’s also necessary that you have a blog. Content is king! The more content you have on your site, and the more value you offer people in terms of knowledge and expertise, the more likely new and returning customers will see you as a leader in your industry. Content not only helps you better describe your business offerings, but it can also provide a platform for you to build trust within your target audiences. The more that people trust you, the more customers you are likely to have. When planning content for your website, here are four simple steps to write a blog post.
- Know Your Audience
When communicating anything, you need to know who you are speaking to in order to get your point across effectively. If you aren’t sure who you are targeting as an audience or demographic, it may be a good idea to figure that out before you start writing your blog post. If you are writing a message that does not resonate with your target audience, it may fall on deaf ears. To be an effective writer, you need to know exactly who it is who will be looking for this type of content.
- Pick a Relevant Topic
Similarly to how you need to know your audience, you also have to know what topics will be of interest to those people. One way to drive some attention to your blog would be to pick trending topics from the news or other sources that may pertain to your industry or company. For instance, if you are a pool company in South Florida, you may want to write a post about how to prepare your pool for a hurricane at the onset of hurricane season. Your topic should be relevant, and something that makes you and your company look good!
- Take Notes & Draft an Outline
Now is the time to take notes on your topic and formulate how you will structure your post. If you need to do any research, make sure you take notes in your own writing so that you do not plagiarize later on in the process. Also, draft an outline of what you want to say in each section of your article. By doing this, you are making it easier to write the whole piece at a later time.
- Write a Draft & Edit
Your first draft of your post may not be perfect, and that’s OK. Remember to edit, edit, edit. You want to make sure the final version looks perfect for your site, so don’t be afraid of using spell check and grammar-checking programs. There’s nothing that cuts credibility like poor writing, so put some effort into making each draft better than the last. Only post it when you know you have a good product.
We know that writing can be difficult for some people. If you are struggling with what to write or how to write it, contact us at Miss Ink. We have a team of expert content writers who can come up with topics and write with ease. Send us an email today to get started on your way to rockstar content. info@miss-ink.com
