Hashtags are part of our daily digital life. Nowadays, we can use them in almost every social network. But do you know what a hashtag is? A hashtag is defined as a word or phrase preceded by the symbol #,...
What is an influencer? We are constantly influenced by others when making decisions; whether they are day-to-day things, or life-changing matters. Then, it´s no surprise that this can easily translate to our online life, where there are more than 4...
Thanks to a new update by Instagram you’re finally able to thoroughly search for exact what you’re looking for. To many, this update isn’t super exciting, and it seems like an option we should have had from the start, but...
Within the last year, TikTok has grown tremendously with a variety of one-minute videos catering to every kind of audience and more than 1.5 billion downloads worldwide. Whether it is through educational videos, dance videos, make-up tutorials, or even marketing...
Now more than ever, social media is a noticeable part of our day – whether you choose to use it personally or professionally. The majority of 2020 was spent in our homes as we craved ways to connect with the...
The holiday season is here and for businesses, that means having a social media marketing strategy in place. Whether you sell products or services or are B2B or B2C, there are some general marketing trends to be aware of in...
Social media is an integral part of your company and its identity whether you’d like to admit it or not. We’re living in a technology driven time where customers turn to social media platforms to find their next outfit, doctor,...
As a business owner, building a brand is one of the most important aspects of creating a business plan. The brand that you build for yourself is what shapes the perception of your business and can ultimately determine how well...
As we approach 2020, it’s still evident that social media is here to stay – at least for the coming year. In 2020, we are predicting a rise of social media content, whether it be via new platforms or new...
Yes, it’s normal for an account’s follower count to be the first thing you look at when looking up a business or brand. But the reality is, the number of followers an account has doesn’t measure the success of the...